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  • 2008-2009

Milena Parent

Publications

• Walker, M., Heere, B., Parent, M. M., & Drane, D. (2010). Social responsibility and the Olympic Games: The mediating role of consumer attributions. Journal of Business Ethics, 95(4), 659-680.
• Walker, M., & Parent, M. M. (2010). Toward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport. Sport Management Review, 13, 198-213.
• Leopkey, B., Mutter, O., & Parent, M. M. (2010). Barriers and facilitators when hosting sporting events: Exploring the Canadian and Swiss sport event hosting policies. International Journal of Sport Policy, 2(2), 113-134.
• Leopkey, B., & Parent, M. M. (2010). Risk management strategies by stakeholders in major sporting events. Event Management, 13(3), 153-170.
• Parent, M.M. (2010). Decision making in major sporting events over time: Parameters, drivers, and strategies. Journal of Sport Management, 24(3) 291-318.
• Séguin, B., Parent, M. M., & O’Reilly, N. (2010). Corporate support: A corporate social responsibility alternative to traditional event sponsorship. International Journal of Sport Management & Marketing, 7 (3/4), 202-222.
• Leopkey, B., & Parent, M. M. (2009). Risk management issues in large-scale sporting events: A stakeholder perspective. European Sport Management Quarterly, 9(2), 187-208.
• Parent, M. M., Olver, D., & Séguin, B. (2009). Understanding leadership in major sporting events: The case of the 2005 World Aquatics Championships. Sport Management Review. 12(3), 167-184.
• Parent, M. M., & Harvey, J. (2009). Toward a management model for sport and physical activity community-based partnerships. European Sport Management Quarterly, 9(1), 23-45.
• Berger, I., O’Reilly, N., Parent, M. M., Séguin, B., & Hernandez, T. (2008). Determinants of sport participation among Canadian adolescents. Sport Management Review, 11(3), 277-307.
• Foreman, P. O., & Parent, M. M. (2008). The process of organizational identity construction in iterative organizations. Corporate Reputation Review, 11(3), 222-244.
• Parent, M. M. (2008). Evolution and issue patterns for major-sport-event organizing committees and stakeholders. Journal of Sport Management, 22(2), 135-164.
• Parent, M. M. (2008). Mega sporting events and sports development. In V. Girginov (Ed.). Management of sports development (pp. 147-163). London: Elsevier.
• Parent, M. M., & Séguin, B. (2008). Toward a model of brand creation for international large-scale sporting events: The impact of leadership, context, and the nature of the event. Journal of Sport Management, 22(5), 526-549.
• Parent, M. M., & Slack, T. (2008). Conformity and resistance: Preparing a francophone sporting event in North America. Event Management 11(3), 129-144.
• Parent, M. M. (2007). Les IVe Jeux de la Francophonie: Jeux typiques et uniques. In J.-P. Augustin & C. Dallaire (Eds.). Les francophones et le sport au Canada (pp.63-82). Talence, France : Maison des Sciences de l'Homme d'Aquitaine.
• Parent, M. M., & Deephouse, D. L. (2007). A case study of stakeholder identification and prioritization by managers. Journal of Business Ethics, 75(1), 1-23.
• Parent, M. M., & Foreman, P. O. (2007). Organizational image and identity management in large-scale sporting events. Journal of Sport Management, 21(1), 15-40.
• Parent, M. M., & Séguin, B. (2007). Factors that led to the drowning of a world championship organizing committee: A stakeholder approach. European Sport Management Quarterly, 7(2), 187-212.
• Slack, T., & Parent, M. M. (2006). Understanding sport organizations: The application of organization theory (2nd ed.). Champaign, IL: Human Kinetics.
• Friedman, M. T., Parent, M. M., & Mason, D. S. (2004). Building a framework for issues management in sport through stakeholder theory. European Sport Management Quarterly, 4(3), 170-190.
  
  

  Research Projects

  Democratic Governance and the 2010 Olympic & Paralympic Winter Games
  
  The purpose is to understand the democratic governance (i.e., performance and accountability of stakeholder decisions, hierarchy/horizontality) of the 2010 Winter Games using a critical network approach, where both formal and informal processes are considered in order to offer policy recommendations to governments for future major intra- and/or inter-governmental projects. This will be done through two specific objectives: 1) map the network and coordination mechanisms (within and between governments, and with VANOC); and 2) assess democratic governance in terms of performance and accountability.

  The Governance of Major Sporting Events: Stakeholder Coordination and Knowledge Transfer
  Hosting major sporting events requires managers to learn from past experiences (in the region and from past organizing committees of the same event) in order to not repeat the same mistakes when spending millions of dollars (notably from public funding), and requires the coordination of a multitude of stakeholders (e.g., governments, community, sponsors, media, and sport organizations) who impact or are affected by the organizing committee’s actions. So, the purpose of this study is to understand the governance of major sporting events, focusing on stakeholder coordination and knowledge transfer. To undertake this study a multiple case study approach is used and built by means of archival material and interviews; it uses a network perspective as part of its theoretical framework. First, the 2010 Olympic and Paralympic Winter Games are examined, followed by a replication of the methods in provincial, national and international events of interest to Ontario. Findings will assist Ontario policy makers in their decision-making and maximize potential benefits such events can accrue (e.g., economic and social benefits, infrastructure, visibility, community sport development).

  *I am looking for a potential student to undertake a funded master’s project within this study starting in September 2012

  
  Kids in Shape (KIS)
  
  Through the Research Centre for Sport in Canadian Society (RCSCS), the Faculty of Health Sciences coordinates the KIS project, which offers sport and physical activities to underprivileged children aged 4-12 years old. The activities are determined and implemented by Local Action Committees (LACs) composed of school, community and public organizations. The KIS project also conducts research that will 1) build and test a sport and physical activity community-based partnership model (andprogram template) in order to evaluate the implementation of the Québec en Forme formula outside the Province of Québec; 2) evaluate the partnerships created between organizations in terms of their management and the social capital created; and 3) evaluate the role of the internal change agent or catalyst in the program.
  
  
  Youth Engagement in Sport
  
  This research project is being pursued through the systematic investigation of engagement with sport among high school age youth in Toronto, Montreal, Ottawa and Sudbury, with particular attention to pool and rink sports. We are addressing four main themes:

  • In what ways and how deeply are young urban Canadians engaged in sport?
  • What is the engagement process?
  • What capacity exists to facilitate, support and enhance engagement?
  • What roles, responsibilities and benefits accrue to business, government and non-profit organizations?